Let’s talk about the least sexy topic in martial arts business growth: 🪦 Student attrition.   Everyone loves talking about how to get new students   (I’m guilty of this too, I’m even hosting a FREE masterclass on Monday 7/28 on how to HACK your way into the public and private school system so y...

Have you ever heard of Consistency Bias?   I learned it from Robert Cialdini’s book Influence, and it completely changed the way I think about retention.   Here’s the basic idea:   Once someone makes a choice or takes a stand, they’re more likely to act in ways that are consistent with that choic...