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You’re using testimonials wrong (and it’s hurting retention)
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When you hear “testimonial,” what do you think of?
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Probably a smiling face on your website with a generic quote like:
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“Our daughter loves training at XYZ Martial Arts!” – Sarah M.
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Nice? Sure.Helpful? Meh.
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Testimonials like that are fine for social proof. But here’s where most school own...
by Matthew Brenner —
May 14, 2025
case study
retenetion
testimonial