When you hear “testimonial,” what do you think of?   Probably a smiling face on your website with a generic quote like:   “Our daughter loves training at XYZ Martial Arts!” – Sarah M.   Nice? Sure.Helpful? Meh.   Testimonials like that are fine for social proof. But here’s where most school own...

[This is the Retention edition of the Black Belt Business Newsletter] Let me ask you something... When was the last time a student quit out of nowhere? Like, they were training consistently, fired up about class, and then POOF, they are gone? Sure, it might have happened before, but it’s rarer t...