๐ง๐ต๐ฒ ๐ฆ๐ถ๐น๐ฒ๐ป๐ ๐๐ถ๐น๐น๐ฒ๐ฟ ๐ผ๐ณ ๐ก๐ฒ๐ ๐๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐๐
โ
Let's talk about something most martial arts school owners ignore: buyer's remorse.
โ
โ
โ
You know the feeling.
โ
โ
โ
For me, it hit hardest about 5 minutes after signing up for singing lessons. Haaa
โ
โ
โ
It happens in every industry. Someone signs up for something new; gym memberships, online courses, martial arts, and suddenly, doubt creeps in.
โ
โ
โ
"Did I make the right choice?"
โ
โ
"Will this actually work for me (or my kid)?"
โ
โ
โ
"Am I wasting my money?"
โ
โ
โ
This critical phase is called Affirmation, and it's straight from Joey Coleman's book Never Lose a Customer Again.
โ
โ
โ
If you don't handle it the right way, new students will vanish before they even break in their first uniform.
โ
โ
How to Crush Buyer's Remorse (and Keep More Students)
โ
โ
โ
๐ฆ๐๐ฒ๐ฝ ๐ญ: ๐ฆ๐ฒ๐ป๐ฑ ๐ฎ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ๐ฑ "๐๐๐ฝ๐ฒ" ๐ ๐ฒ๐๐๐ฎ๐ด๐ฒ
โ
โ
โ
Right after enrollment, send a personal text or custom video. Not an automated one. Keep it short and simple:
โ
โ
โ
"Hey {{ name }}! Just wanted to say how excited we are to have {{ student_name }} in class. Their journey to Black Belt starts NOW, and we're honored to be part of it! See you on the mat!"
โ
โ
This immediately reaffirms their decision and builds excitement. If you can add something specific about them, even better.
โ
โ
โ
๐ ๐ฆ๐๐ฒ๐ฝ ๐ฎ: ๐จ๐๐ฒ ๐ฃ๐ผ๐๐ถ๐๐ถ๐๐ฒ ๐ฃ๐ฒ๐ฒ๐ฟ ๐ฃ๐ฟ๐ฒ๐๐๐๐ฟ๐ฒ
โ
โ
Have the new student join your private Facebook group, and post a photo of them in their uniform welcoming them to the team!
โ
โ
Encourage your other students to like and comment on the posts for new students.
It's hard to quit something right after you've been so warmly welcomed by others. Use a Canva template that you can copy and paste a picture into easily.
โ
โ
โ
[iโll give you mine for free if you comment โaffirmโ below]
โ
โ
๐ ๐ฆ๐๐ฒ๐ฝ ๐ฏ: ๐ ๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐๐ถ๐ฟ๐๐ ๐๐น๐ฎ๐๐ ๐๐ฒ๐ฒ๐น ๐ฉ๐๐ฃ
โ
โ
โ
The first class sets the tone for the entire journey. Make sure your team:
โ
โ
โ
Greets them by name when they walk in.
โ
Partners them with a friendly student or instructor.
โ
Lets them know they did a great job after class.
โ
โ
โ
If they leave feeling seen, supported, and celebrated, they'll be back.
โ
โ
๐ ๐ฆ๐๐ฒ๐ฝ ๐ฐ [๐ฏ๐ผ๐ป๐๐]: ๐ฆ๐๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ & ๐๐ฒ๐น๐ถ๐ด๐ต๐
โ
โ
People love unexpected perks. A photo of their kid in class sent to the parents works wonders.
โ
โ
โ
"We snapped this pic of {{ student_name }} working hard today! They crushed it. Can't wait to see their progress!"
โ
โ
โ
It's a small effort that makes a HUGE impact on retention.
โ
โ
โ
Why does this work? Because you eliminate second-guessing before it starts.
โ
โ
Retention isn't about convincing people to stay later, it's about affirming their choice early.
โ
โ
โ
Handle that, and you'll keep more students long-term.
โ
โ
โ
โ
๐ช๐ฎ๐ป๐ ๐บ๐ ๐ฒ๐
๐ฎ๐ฐ๐ ๐ป๐ฒ๐ ๐๐๐๐ฑ๐ฒ๐ป๐ ๐๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ฐ๐ผ๐ฝ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐๐๐ฒ ๐ผ๐ป ๐๐๐ก๐ฉ๐? ๐๐ผ๐บ๐บ๐ฒ๐ป๐ "๐ฎ๐ณ๐ณ๐ถ๐ฟ๐บ" ๐ฏ๐ฒ๐น๐ผ๐ ๐ฎ๐ป๐ฑ ๐'๐น๐น ๐๐ฒ๐ป๐ฑ ๐ถ๐ ๐๐ผ ๐๐ผ๐ ๐ณ๐ผ๐ฟ ๐ณ๐ฟ๐ฒ๐ฒ. โ
โ
โ
โ
BTW--- ๐ ๐ท๐๐๐ ๐น๐ฎ๐๐ป๐ฐ๐ต๐ฒ๐ฑ ๐ผ๐๐ฟ ๐ณ๐ถ๐ฟ๐๐ ๐๐ผ๐ป๐ฒ ๐๐ผ๐ฟ ๐ฌ๐ผ๐ ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ ๐ฐ๐ฎ๐น๐น๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฃ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ฒ ๐๐ฒ๐ ๐๐ฝ ๐๐ฐ๐ต๐ผ๐ผ๐น ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐, ๐ด๐ถ๐๐ฒ ๐๐ผ๐ ๐ฎ๐น๐น ๐๐ต๐ฒ ๐ฒ๐บ๐ฎ๐ถ๐น๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐
๐๐ ๐๐ผ "๐ฝ๐ฟ๐ฒ๐ต๐ฒ๐ฎ๐" ๐๐ต๐ฒ ๐ญ๐ฌ๐ฌ'๐ ๐ผ๐ณ ๐น๐ฒ๐ฎ๐ฑ๐ ๐๐ผ๐'๐ฟ๐ฒ ๐ด๐ผ๐ถ๐ป๐ด ๐๐ผ ๐ฐ๐ผ๐น๐น๐ฒ๐ฐ๐, ๐ฎ๐ป๐ฑ ๐ฎ๐น๐น ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ ๐ฑ๐ผ ๐ถ๐ ๐ณ๐ผ๐น๐น๐ผ๐ ๐๐ต๐ฒ ๐ฝ๐น๐ฎ๐๐ฏ๐ผ๐ผ๐ธ. ๐ช๐ฒ ๐๐ต๐ฟ๐ผ๐ ๐๐ต๐ฒ ๐ฎ๐น๐น๐ฒ๐ ๐ผ๐ผ๐ฝ, ๐ฎ๐น๐น ๐๐ผ๐ ๐ด๐ผ๐๐๐ฎ ๐ฑ๐ผ ๐ถ๐ ๐ฐ๐ฎ๐๐ฐ๐ต ๐ฎ๐ป๐ฑ ๐ฑ๐๐ป๐ธ.
โ
โ
๐'๐บ ๐ผ๐ป๐น๐ ๐ฎ๐ฐ๐ฐ๐ฒ๐ฝ๐๐ถ๐ป๐ด ๐ฏ ๐๐ฐ๐ต๐ผ๐ผ๐น๐, ๐ฎ๐ป๐ฑ ๐๐ผ๐ ๐บ๐๐๐ ๐ฏ๐ฒ ๐ฑ๐ผ๐ถ๐ป๐ด $๐ฏ๐ฌ๐+/๐บ๐ผ๐ป๐๐ต ๐๐ผ ๐ฏ๐ฒ ๐ฒ๐น๐ถ๐ด๐ถ๐ฏ๐น๐ฒ. ๐๐ฝ๐ฝ๐น๐ ๐ถ๐ป ๐๐ต๐ฒ ๐น๐ถ๐ป๐ธ ๐ถ๐ป ๐๐ต๐ฒ ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐๐ ๐ฏ๐ฒ๐น๐ผ๐.
Responses