𝐓𝐡𝐢𝐬 $𝟑𝟎 𝐆𝐢𝐦𝐦𝐢𝐜𝐤 𝐇𝐞𝐥𝐩𝐞𝐝 𝐔𝐬 𝐁𝐞𝐚𝐭 𝐭𝐡𝐞 𝐒𝐮𝐦𝐦𝐞𝐫 𝐒𝐥𝐮𝐦𝐩 (𝐀𝐧𝐝 𝐆𝐞𝐭 𝐍𝐞𝐰 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬)

This $30 Gimmick Helped Us Beat the Summer Slump (And Get New Students)

If you wanna avoid the “summer slump” in your martial arts school, this is for you. 

Let’s be real.. 

In the summer, we’re not just competing with other sports.

We’re going head-to-head with POOLS, VACATIONS, and iPads at 100% brightness.

That’s why I’m okay using a little “gimmick” to keep students on track toward their black belt.

And this one?

It cost less than $30 and brought in new students without running a single ad.

It’s called The Golden Drum Strategy.

🎯 Here’s how it works:

We bought a golden drum on Amazon. Every time a student came to class, they got to write their name on a ticket and drop it in.

Each Friday, we made a big deal out of drawing a winner , posting the video in our private Facebook group and announcing it in classes.

The prize? Could be a piece of merch, something fun from Five Below, or a free private lesson. (It doesn’t have to be big,  it just needs to feel special.)

Then, we dump the tickets from the drum and start fresh the following week.

🎟 How to Earn Tickets:

• 1 ticket – Come to class

• 10 tickets – Bring a non-student friend

• 50 tickets – If your friend enrolls

• 10 tickets – Leave us a Google review

• 20 tickets – Post a video on Facebook doing a self-defense technique or kata

You can tweak the list however you want.

The key is: Make it fun. Make it consistent. Make it visible.

Some people might roll their eyes at this kind of thing.

They think martial arts should be run the exact same way as it was 40 years ago.

To those folks, I say: feel free to go back to your payphone.

But if you want to keep your students engaged, coming to class, and even bringing new prospects in the door during the slowest season of the year?

Try the Golden Drum.

It works.

Here’s the amazon link to buy the golden drum, and here’s the link to buy the tickets, making your life extra easy, huh?