How Martial Arts Schools Are Recruiting Students from Other Peopleโs Summer Camps
Donโt run a summer camp? No problem. Here's how to recruit new students from the camps in your area ๐
Summer can be tough.
Families go on vacation. Students travel. Classes thin out.
But not every kid is away for the summer.
Most of them? Theyโre at summer camps.
The question isโฆ
Are YOU showing up where the kids already are?
Because if youโre not, someone else will.
Let me break it down:
Hereโs how our clients are recruiting students like crazy, from summer camps they donโt even runโฆ
โ๏ธ Step 1: Hack Your Way In
Getting past the gatekeepers is harder than ever. So you need to target the right person if you want to be accepted into a summer camp, and an email wonโt cut it.
Who should you target? The camp director or manager.
This could be a daycare director, YMCA program manager, or whoeverโs running the show. Many times, daycares will run full summer camps for older kids in the summer, so donโt skip them just because you think they only have babies.
โก๏ธ Use the Hacking Script to get the right person on the phone (my clients have this)
โก๏ธ Or walk into their office in person, it works better than email 99% of the time
Once you get in front of the right person, your goal is to offer a free 3-day martial arts program for their campers.
Thatโs it. Short and sweet.
๐ฅ Step 2: Deliver a 3-Day Hype Machine (NOT a full program)
Youโre not trying to teach full classes all day.
If your instructors burn out by teaching 6 sessions in the morning and then teaching classes at night, this wonโt work.
Thatโs why our clients use our plug-and-play class structure that makes the 3-day camp hype easy to run and high energy.
Day 1: Focus
Day 2: Discipline
Day 3: Confidence
๐ฅ That's it.
Each lesson ends with a handout that builds anticipation for the White Belt Ceremony.
Hereโs the truth: you arenโt teaching too much of the real stuff
๐ Step 3: Run the White Belt Ceremony at YOUR School
This is where the magic happens.
The kids come to your dojo.
You line them up. Give them a taste of the real thing. Let them break a board, earn a white belt, eat some pizza.
But most importantly, you present an Irresistible Offer they canโt refuse. No trials, full memberships only.
The key?
You pre-heat the leads (thatโs a fancy way of saying you build the hype and get the parents ready to say yes).
How do you get the preheated? You have to send out the right emails, texts, and precommunication so they come in READY to enroll.
Our clients enroll 30-40% of the room on the spot. If thereโs 20 kids, thatโs 6-8 new students. This isnโt some wild claim, I have the data and screenshots to back this up.
Thatโs why they dominate summer when most schools slump.
So if youโre tired of watching your student count drop every Juneโฆ
And you want to replace it with a summer growth strategy thatโs already proven to workโฆ
Schedule a free 10 minute Discovery Call with me HERE
Responses