How to Get New Students During July 4th Week In Less than 2 Hours

It’s a holiday week, which means you’re probably thinking BBQs, fireworks, and family time… Heck, I am too. 

In fact later this week, I booked a trip to snorkel Biscayne National Park which I’m stoked about. 

But let's be real, You DON’T wanna give up your holiday get new students. 

But many businesses are thinking SALES.

Furniture stores, mattress outlets, car dealerships, every retail biz is fighting to win attention right now.

And you know what that means?

Ad costs go UP.
ROAS goes DOWN.

And for martial arts schools? That can mean bleak return on your Facebook/Google ad spend.

So how do you win attention when the water’s full of sharks?

Here are 2 marketing strategies that actually work during holiday weeks (without blowing your budget or working like a dog):

Strategy #1: Get Boots on the Ground

This is PRIME time for organic marketing, people are outside, at events, at parades.

Use that to your advantage.

✅ Join the local July 4th parade
✅ Set up a booth at the community fair

Even if you missed the parade sign-up, just grab a few students and instructors, throw on your school’s branded shirts, and walk around with a cooler full of ice pops.

Start handing them out for FREE with a smile and a flyer. Have kids of your own? Sweet, go for a walk with them and have them help you hand them out. 

I guarantee,  hot, sweaty parents standing around will think you were sent by the water ice gods themselves.

This is low-cost, high-impact outreach.
All-in? You’re spending maybe $50 and 2 hours of your time.

All you need to do is be friendly, be visible, and be ready to schedule appointments on the spot when people show interest.

Strategy #2: Text Your Leads a Holiday-Only Offer

You don’t even need to put on sunscreen for this one.

Look at your list of old leads,  people who filled out a form but never showed, or showed but never signed up.

Send them a special July 4th offer by text. But don’t make it boring. Your offer needs 3 key ingredients:

1. Urgency — Give it a deadline (“Offer ends Friday!”)
   
   

2. Scarcity — Limited to the first 5 families
   
   

3. Guarantee — “If you don’t love it, get your money back.”
   
   

When you combine those 3, people ACT.

And to make it easy for you,  I created a July 4th text campaign you can literally copy & paste into your CRM or phone right now.

Want the free text message campaign?

Just reply to this email with the word “fireworks” and I’ll send it to you for free.

Keep marketing smart. Paid ads still matter, but when they get too expensive, double down on visibility, connection, and real-time outreach.

Happy 4th of July 🇺🇸

And stay tuned for some fun snorkeling pics.