Look, I get it.
Going into a school and doing “PE Teacher for a Day” sounds like a great idea. You get to share martial arts, wear your gi, and feel like you’re building good will in the community.
But unless your ONLY goal is to be the school’s favorite free babysitter…
❌ It’s not helping your business.
❌ It’s draining your energy.
❌ And worst of all, it’s barely getting you new students.
Here’s what most school owners don’t realize:
Teaching all day at a school, only to come back and run your regular classes at night, is a surefire way to burn yourself out, or to burn out your team. You’re giving everything, and getting nothing predictable in return.
Even worse?
When you play “fill-in gym teacher,” the school doesn’t see you as a community leader… they see you as a free sub.
So what do we do instead?
✅ We set up strategic partnerships.
We use the School Hacking Script to find out exactly what the school wants. Not what you think they want. What they actually need, like leadership, confidence-building, bully prevention (they rarely actually want this) or focus programs. Then we build a custom seminar that delivers real value on their terms.
That’s how you get teachers, guidance counselors, and principals to rally behind your message… and even promote your martial arts school for you.
Now here’s the key:
After that seminar, you need two airtight systems:
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A system to get students to show up to your martial arts school
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A system to convert them into paying students.
I call this the Triangle Codex.
And it works way better than any glorified PE day ever will.
So unless you’re getting a wave of new students from being PE teacher for a day…
❌ Stop doing it.
✅ Start building real partnerships that actually grow your school.
As always, 3 min read, no fluff, all strategy.
Matthew
P.S. Do you want to add 30 new students in 60 days organically, without spending a dime on ads? I am the only coach that contractually guarantees your results or your money back. Schedule a 10-min Discovery Call with me HERE 👉 https://calendar.app.google/4iebpmfcm547p5Bu6
P.P.S. Know another martial arts school owner who needs this? Forward them this newsletter or send them this link to subscribe https://iwww.doubleyourdojo.com/newsletters/3-min-black-belt-business-newsletter/subscribe
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