If You Hate Selling, You’ll Love These 5 Magic Questions

If you're tired of hearing:
❌ "Wow, that's more expensive than I thought"
❌ "We'll start later"
❌ "I need to talk to my husband/wife and get back to you"

I'm going to give you the 5 Magic Questions you can ask to AVOID all these objections, like a verbal ninja. 🥷

But here’s the truth:

Most objections don’t come from price.
Most objections don’t even come from time.

They come from uncertainty.

If you want to make enrollments easy, and make objections almost irrelevant, you need to ask the right questions before you ever present your program and tuition.

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Here are the 5 Magic Questions I love to use:

1. "What’s the #1 reason you wanted Johnny to do martial arts?"
Get them to say it out loud. The moment they verbalize their desire, they start selling themselves.

(Yes, they'll sometimes just parrot what they saw on your ad, so make sure you dig into the real #1 reason. This helps you anchor the most important emotional driver.)

2. "Why is that important to you?"
Go a layer deeper.
Help them realize the emotional driver (confidence, discipline, respect, focus, etc.).

Usually, you won’t get the real answer right away. That's why it’s crucial to "dig in" using clarifying questions like:

• "What makes you say that?"
  
  

• "Can you tell me more about that?"
  
  

It might feel repetitive to you, but to the parent, it shows that you actually care. (And you should.)

3. "Why did you want him to start now and not later?"
This question anchors urgency without you ever needing to say “Act Now!”
It’s their idea, not yours.
It also helps cut off the "I need to talk to my spouse" objection before it even starts.

4. "Why do you feel like he’s a good fit for our program?"
Shift the conversation from “Should we do this?” to “Here’s why we HAVE to do this.”

Let THEM convince YOU why they love your school.

5. "Is there anything else you’d like to know about the program?"
Now you’re simply removing small roadblocks instead of fighting uphill battles.

(Remember: Martial arts isn't like buying soccer cleats. Most parents have never signed up for a program like yours, they don't even know what questions to ask! Give them the space to bring up anything lingering.)

When you use these 5 questions, you flip the dynamic:

Instead of you convincing them, they convince themselves.

And that, my friend, is the real magic.

Internal motivation > External pressure.

Does this solve everything and guarantee a 100% close rate?
Of course not. But it makes everything WAY easier.

Pro Tip:
If there’s a major holiday or seasonal issue coming up (like summer vacations), add a bonus question upfront:
"Is there anything coming up this summer that would make attending classes difficult?"

That way you pre-frame and handle vacation objections before they pop up.

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BTW — I just launched Triangle Codex 2.0 — it’s packed with new updates from working with martial arts schools of every style. 

Less work.More results.
If you wanna learn more, DM me "triangle."

As promised, 3 min read. No fluff. All strategy.
Your 3 Min Hype Man,

– Matthew

P.S. Do you want to add 30 new students in 60 days organically this summer—without spending a dime on ads? I am the only coach that contractually guarantees your results or your money back.
👉 Schedule a 10-min Discovery Call with me HERE

P.P.S. Enjoying the 3-Min Black Belt Business Newsletter? Forward this to another school owner who wants more students without burning cash on ads. They can subscribe here 👉 https://www.doubleyourdojo.com/newsletter-opt-in