𝟑 𝐌o𝐯e𝐬 𝐓h𝐚t T𝐮r𝐧 𝐋e𝐚d𝐬 𝐈n𝐭o S𝐭u𝐝e𝐧t𝐬 𝐅a𝐬t𝐞r (𝐖i𝐭h𝐨u𝐭 𝐁e𝐢n𝐠 𝐒a𝐥e𝐬y)

​Ever have a student try two classes, love it, then… disappear faster than your iphone battery at 1%?

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 That’s not a “lead ​ quality problem.” It’s a process problem. 

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There’s 3 keys to turning leads into ENROLLED students faster. I’m going to share them below, and if you find it useful, I ask that you please share this with another martial arts school owner who you think this might help. They will thank you for thinking of them. 

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Here’s the simple system we use to get people to join quickly. without pressure, gimmicks, or used car-lot vibes.

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When it comes to leads booking appointments with you, most martial arts school owners book like they’re begging. 

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Stop that. Be the doctor, not the patient.

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Don’t ask them when THEY are available, tell them when YOU are available. 

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𝗞𝗲𝘆 #𝟭: 𝗧𝗶𝗺𝗶𝗻𝗴 

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Imagine you ask someone out on a date. If they say “I’m free anytime,” then it looks like they have nothing going on in their life. 

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Instead, talk about when you are BUSY before you talk about when you are free. 

For example, “we’re booked all this week and next week, however we do have a slot open for…” 

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This brings me to my next point, book your appointments for asap. 

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The further out you schedule, the lower the show rate. So get them in there as quickly as possible. 

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Sometimes, I’ll even offer for them to come in that night if I have a slot opening, by saying “you know what, we had someone reschedule their appointment tonight at 6:45…”

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And that works great because their interest level is at an all time high. 

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Which brings me to my next point, if you don’t have anything available that day, you want to give them what marketers call “the illusion of choice,” by giving them 2 options to choose from. 

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Example” We’re booked the next two weeks, but I can do Tue 6:00 or Thu 5:30, which is better?”

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They’ll naturally fall into one of those 2 slots, because that is what you have available. 

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And for pete’s sake, please answer the phone! 

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Every missed call is a ~$3,000 lifetime value walking to your competitor.

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And if you do online booking- which you should have that option on your website to make it frictionless. 

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There’s 3 other MUST HAVES for online booking, and if you don’t have them, I guarantee there’s people falling through the cracks.

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𝗜 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝗢𝗡𝗘 𝗣𝗔𝗚𝗘 𝗴𝘂𝗶𝗱𝗲 𝗳𝗼𝗿 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗙𝗼𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗔𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗠𝗮𝗿𝘁𝗶𝗮𝗹 𝗔𝗿𝘁𝘀 𝗦𝗰𝗵𝗼𝗼𝗹𝘀. 𝗪𝗮𝗻𝘁 𝗶𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲? Reply “𝗴𝗼𝗼𝗱 𝘀𝘁𝘂𝗳𝗳” 𝗮𝗻𝗱 𝗶’𝗹𝗹 𝘀𝗲𝗻𝗱 𝗶𝘁 𝘁𝗼 𝘆𝗼𝘂. 

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Ok let’s get to the next move to turn leads into enrollments quickly… 

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𝗞𝗲𝘆 #𝟮: 𝗣𝗿𝗲𝗵𝗲𝗮𝘁 𝘁𝗵𝗲 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 (𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗿𝗶𝘃𝗲)

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Most “no shows” are cold leads you never warmed up.

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Any leads, especially those who booked a lesson, should receive an email sequence.

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Tell them what to expect when they walk in, who to look for, and what that person will be wearing, that way they aren’t standing at the front door awkwardly for 2 mins which to them will feel like 2 years. 

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Moreover, if you’re a good storyteller, share your origin story of how you got started in martial art and how it helped you. 

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People connect with a story, not a business. 

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But there’s one more thing that you MUST send to really get these leads preheated, so they come in ready to enroll. 

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Testimonials. 

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Send links to testimonials of your other students, that way they can see first hand how other people talk about your school, and the transformations they have had. 

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Once you get a couple testimonials, you can put them on youtube, and use that link a billion times.

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 It doesn’t have to be a cinematic masterpiece, it just needs to tell a story. Even a 2 min selfie video with a student is fine.

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Do this well, and leads will come in ready to enroll because they’ve been cooking in social proof. 

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​Alright Key #3: 

Tell them what to expect if they love the class / training! 

Many people get worried about trying to enroll prospects on the first class, but if you like something it’s normal to sign up when you are there. How much time do you really need to think about it after you tried it? 

Here’s how I like to do it smoothly…

“At the end of the lesson today, if you absolutely love it, I'll go over the membership options, is that okay?”

Now they expect the offer, so it doesn’t feel sneaky  or salesy when you present it.

Simple, easy, casual. 

And you can offer them a First Lesson Enrollment special. 

Here’s my tip for this, don’t discount tuition! Only discount gear or signup fees, but keep your tuition the same. 

Put all this together, and you’ll have more students enrolling faster.