Everyone talks about ROI: Return on Investment. But if youโre building a team, thereโs an even more important metric you need to focus on: ROAโReturn on Attention.
Hereโs the deal: Not every staff member is planning to be here long-term. Some are just passing through. And if youโve ever poured months into training someone, only for them to quit unexpectedly, you know exactly how frustrating that can be.
Sure, people leave for all kinds of reasons. But if youโre not paying attention to where your time and mentorship are going, youโre setting yourself up for constant rebuilding. ROA is everything.
So how do you know whoโs worth your attention?
Simple: Ask.
๐ "Do you see yourself working here in one year?"
๐ "Do you see yourself working here in five years?"
Then shut up and listen.
Their answers will tell you whoโs here for the long haul and whoโs just passing through. More importantly, theyโll reveal who you can inspire to stay longerโeven if they hadnโt considered it before.
What to do next:
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Have these conversations 1-on-1. Make it personal.
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Donโt assume their answers are set in stoneโhelp them see a path forward.
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Put your ROA where it counts. The people who are invested in your schoolโs future should get the majority of your leadership energy.
If you want a loyal team, donโt wait for them to figure it out on their own. Guide them.
As always, 3 min read, no fluff, all strategy.
Your Hype Man,
Matthew Brenner
P.S. Want to get 30 new students in 60 days without spending a dime on ads? Letโs talk. Schedule a 10-min call with me here:
๐ https://calendar.app.google/4iebpmfcm547p5Bu6
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