The Perfect Holiday Gift (That Brings in New Students!)

It’s Marketing Monday for the 3 Min Black Belt Business Newsletter, so let’s get you some new students asap. 

The holiday season is here, and we all know it’s a tough time to sell martial arts as a gift. Why? Because martial arts isn’t something you can wrap up and place under the tree like a new toy or gadget from Amazon.

But here’s the secret: if you want people to “gift” martial arts to their friends, family, or neighbors, you need to make it tangible and convenient.

The Solution: Pre-Wrapped Martial Arts Gift Boxes 🎁

Here’s how it works:

• Create pre-wrapped gift boxes and place them under a holiday tree at your school.

• Announce in every class that your students can give their friends the gift of martial arts for only $50!

• Each gift box includes:

• A uniform

• A white belt

• A headband

• A voucher for 3 lessons

The total value? $225, but their friends get it for just $50!

This makes it:
✅ Tangible: Students can physically hand a beautifully wrapped box to their loved ones.
✅ Convenient: No hassle! They buy it right from your school, and all instructions for claiming their classes and swapping out the uniform size are included inside the box.

How to Set It Up:

• Buy “garment” boxes from Walmart Here’s the link for the boxes.

• Get festive wrapping paper (Walmart has that too!) and wrap the boxes beautifully.

• For extra flair, you can even order custom wrapping paper with your school’s branding (but only if you’re feeling fancy—it’s pricey!).

Bonus Tip: Take these pre-wrapped gift boxes to holiday fairs or community events. They make for a fun, convenient, and affordable gift that attracts new students into your dojo!

The holidays are the perfect time to grow your school—don’t miss out on this easy marketing win.

P.s. I’m launching a NEW program exclusively just for schools who want to break the 100 Student or $10K month recurring revenue milestone! I’m going to give a HUGE discount for the first 20 founding members. If you want more information before I release it publicly, email me back “100” and i’ll send it to you.