Ever see celebrities who split and then somehow end up back together? Like Ben Aflec and Jennifer Lopez (J Lo), I’m going to show you how to get back with your “exes.”
Okay, these texts won’t do that. (And honestly, you probably shouldn't want them to.)
But these two simple text messages WILL bring former students back to your martial arts school. Here's exactly how you do it:
✅ Step 1: Dig Up Some Old Photos
Scroll through your phone and find 5 photos from past classes or events. (Pro Tip: You can search by location on your iPhone to find these quickly!) Pick clear, happy memories that feature students who've drifted away.
✅ Step 2: Send This Text
Copy and paste this:
"Hey! Was scrolling through some old photos and found this one of you, had to send it your way because it brought back great memories! How've you been?"
This isn’t salesy or pushy, it's genuine and conversational.
✅ Step 3: Wait a Day, Then Send a Follow-Up
Next day, follow up casually but clearly:
"Hey, this is usually a busy time for us at the school, but I was just thinking, I should leave 4 spots open for past students who wanna give it another go. Would you be game to try classes again this month? (I'll cover the cost!)"
This second text gives a clear reason to come back and removes the biggest barrier (cost).
Why It Works:
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It's personal (photos trigger nostalgia).
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It's low-pressure (friendly tone, no obligation).
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It's limited and exclusive (just 4 spots available).
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It's risk-free (you're offering to cover costs).
Try it this week, and watch as old students come back through your door.
As always, 3 min read, no fluff, all strategy,
Matthew Brenner
P.S. Are you worried about having a Summer Slump? Learn how to leverage local summer camps to recruit new students so you don't have to worry about it ever again. Schedule a 10 min discovery call with me HERE
P.P.S. Don't keep the Black Belt Business Newsletter a secret! Share it with your martial arts friends here ➡️ https://www.doubleyourdojo.com/newsletters/3-min-black-belt-business-newsletter/subscribe
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