If you want more leads to actually respond to your textsโฆ
If you want more leads to actually show up to your martial arts schoolโฆ
This newsletter is for youโbecause today, weโre hacking peopleโs brains!
Alright, maybe thatโs a little dramatic. But letโs be realโour brains are already hacked by TikTok, Amazon, and whatever voodoo Starbucks puts in their drinks that keeps us paying $7 for a coffee.
So why not use one of these psychological hacks to grow your business?
The $20 Experiment
Play this scenario out in your headโฆ
Imagine finding $20 on the street. You'd probably feel pretty happy for a moment, shove it in your pocket, and move on with your day.
But what if you accidentally dropped $20 somewhere?
If you're like most people, the overwhelming disappointment from losing it would be FAR greater than the joy you felt finding that same $20 bill.
Why? Because our brains are wired to avoid loss at all costs.
This phenomenon is called loss aversion, a cognitive bias where the pain we experience from losing something far outweighs the perceived benefits of acquiring the same amount.
People will work harder to avoid losing something than they will to gain something, even if the net result is exactly the same.
And we can use this to our advantage when following up with leads.
How to Use Loss Aversion to Get More Leads to Show Up
Letโs say you have a Martial Arts Beginner Workshop coming up, maybe something you scheduled using the Triangle Codex strategy.
You text a lead about the event, butโฆ crickets. No response.
Most school owners either:
โ Send another generic text (that gets ignored).
โ Give up and assume the lead wasnโt serious.
But instead of chasing them or ghosting them back, try using loss aversion in your follow-up:
๐ Instead of saying what theyโll gainโฆ remind them what theyโll lose.
Hereโs how:
๐ "Hey, I havenโt heard back from youโhave you given up on the idea of Johnny trying martial arts?"
๐ "This is awkward, I didnโt hear back from you yet and I donโt wanna bug you lol. Did you want me to give up your spot for someone else?"
Notice the shift? โGiving up your spotโ feels more painful than simply not claiming it.
Will This Work 100% of the Time?
Nope. Nothing does.
But work this into your text follow-ups, and you WILL get more students to show upโwhich means more enrollments, more revenue, and fewer wasted leads.
Try it this week and see the difference.
As always, 3 min read, no fluff, all strategy.
Your Hype Man,
Matthew Brenner
P.S. Want a contractually guaranteed way to add 30 new students in 60 daysโwithout spending a dime on ads? I am the only coach that offers this. Schedule a 10-minute Discovery Call with me ๐ HERE
P.P.S. Donโt keep the free Black Belt Business Newsletter a secret! Share it with your martial arts friends by sending them this link โก๏ธ HERE
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