Want to get more high-quality, reliable adult instructors?

Even if you NEVER plan on leaving the mat, building up your team should always be a priority.

…and not just with teenagers, but with adults who bring maturity and real-world experience to the table.

Why? Because if tomorrow you’re abducted by a reincarnation of Bruce Lee to join a space army protecting Earth from killer cyber cats, who’s teaching your students?

How will your family’s income be protected?

Sure, the school might coast for a couple weeks or even months, but eventually, it’ll fall apart unless you have a well-trained staff: including reliable adults.

Here’s the problem: Adults in your program likely already have a career… They're paying tuition somehow! It’s easy to dismiss the idea of them ever wanting to become instructors.

We focus on why they wouldn’t do it, instead of creating a scenario where they would.

Solution: ASK.

I know this sounds comically simple, but I’ve had so many conversations with school owners who say, “Oh, he’s a doctor, he doesn’t have time.” That’s just an assumption!

We tell ourselves no before they do.

Not every adult instructor will become full-time, but imagine having just three adults you could count on to assist a couple nights a week. How much better would that make your school? How much less stressed would you feel?

Here’s the thing: Just because someone has a full-time (even high-paying) job doesn’t mean they love it. Your students are passionate about martial arts, and you never know who might be looking for something more fulfilling to replace, or supplement, their career.

Need proof?

• Listen to this podcast episode with Dr. Dags, who left her PhD to work in martial arts full-time.

• Or check out Jacque Scott’s story, transitioning from a six-figure HR career to running a school.

How did these people join our team? Simple: We asked—and gave them the opportunity.

Here’s how you can do it:
“Hey, you’re doing so great on the mat, and it’s clear how much you love it. One of the best ways to improve your training is to teach others. Have you ever thought about that? I think you’d be amazing at it.”

Then, let them talk.

They might not quit their 9-5 tomorrow, but they might assist in ONE class—and that could snowball into something bigger.

Don’t count people out.

If you assume you’re going to strike out and never swing the bat, you’ll never hit a home run. (Did I just use a baseball analogy in a martial arts newsletter? Yikes.)

Here’s why this works:
I’m guessing you didn’t make martial arts your career to become a billionaire. You wanted to help others and find fulfillment.

Other people want that too!

Doctors, lawyers, therapists, and other professionals—give them the opportunity to find fulfillment, even if it’s part-time or just assisting a single class.

I challenge you: Pick three adults and invite them to assist in a class. See what happens.

As always, no fluff, all actionable strategy in under 3 minutes.

Your hype man,
Matthew Brenner

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