Did you know that at a supermarket, if an item is out of stock three times, customers have aโฏ70% chance they'll just stop shopping thereโฏforever? Thatโs according to a major retail study (scholarworks.waldenu.edu).
How Does This Apply to Student Retention?
Just like grocery shoppers abandon stores after repeated seeing items out of stock, martial arts students can drift away if your branded gear is unavailable. If they show up looking for Tโshirts, Gloves, Pads, Mouthguards, Gis, or other branded gearโฆ
and youโre out of stock multiple times, theyโll start ordering elsewhere, most likely Amazon, which is always in stock.
When students cannot buy gear directly from your school, they no longer engage in that schoolโbased purchase habit. They go to Amazon.
And not having school gear can actually hurt your retention.
How is that? Financial investment drives engagement. Students who spend on branded gear, because theyโre proud of the school, are more likely to keep training.
Plus, a student wearing your tee or hoodie becomes a free ambassador, who is proud to wear your logo.
All you have to do is update designs 1-2xโs per year (you can get someone to do this inexpensively on Fiverr) : new Tโshirts, sweatshirts, that students will want to buy again and again.
Donโt be the school that has a Pro Shop that looks like the clearance section at Marshallโs. Make it look sharp, professional, and have the items students need ready to purchase at any time.
Unlike a supermarket, itโs okay if some items sell out and NEVER come back, like seasonal gear, but the essentials for training should always be there.
Side Note: ๐๐ผ ๐๐ผ๐ ๐๐ฎ๐ป๐ ๐๐ผ ๐ฎ๐ฑ๐ฑ ๐ฏ๐ฌ ๐ป๐ฒ๐ ๐๐๐๐ฑ๐ฒ๐ป๐๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐ฒ๐ฌ ๐ฑ๐ฎ๐๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฎ๐ฑ๐ฑ๐ถ๐ป๐ด ๐ฎ ๐๐๐ ๐ ๐ถ๐ป ๐ฎ๐ฑ ๐๐ฝ๐ฒ๐ป๐ฑ? ๐๐ฎ๐ฐ๐ธ ๐๐ผ ๐๐ฐ๐ต๐ผ๐ผ๐น ๐๐ฒ๐ฎ๐๐ผ๐ป ๐ถ๐ ๐ฏ๐ฎ๐๐ถ๐ฐ๐ฎ๐น๐น๐ ๐ต๐ฒ๐ฟ๐ฒ, ๐๐ต๐ถ๐ฐ๐ต ๐บ๐ฒ๐ฎ๐ป๐ ๐๐ผ๐บ๐ฒ ๐บ๐ฎ๐ฟ๐๐ถ๐ฎ๐น ๐ฎ๐ฟ๐๐ ๐๐ฐ๐ต๐ผ๐ผ๐น๐ ๐๐ถ๐น๐น ๐ต๐ฎ๐๐ฒ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ๐ถ๐ฟ ๐น๐ผ๐ฐ๐ฎ๐น ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ถ๐๐ฎ๐๐ฒ ๐๐ฐ๐ต๐ผ๐ผ๐น๐, ๐ฎ๐ป๐ฑ ๐ผ๐๐ต๐ฒ๐ฟ๐ ๐๐ถ๐น๐น ๐ฏ๐ฒ ๐น๐ฒ๐ณ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฑ๐๐๐. ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ป๐ฒ๐ ๐ณ๐๐ป๐ป๐ฒ๐น ๐ผ๐ณ ๐ป๐ฒ๐ ๐๐๐๐ฑ๐ฒ๐ป๐๐ ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐ผ๐๐ฟ ๐น๐ผ๐ฐ๐ฎ๐น ๐ฒ๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป ๐๐๐๐๐ฒ๐บ? ๐ฆ๐ฒ๐ป๐ฑ ๐บ๐ฒ ๐ฎ ๐๐ .
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