Imagine youโre playing in the NBA, and your contract is up for renewal.
Whatโs the team going to look at?
They donโt care how fast you ran, how high you jumped, or how many times you sprinted up and down the court.
They care about your production, not your activity.
You could run yourself into the ground every game, but if youโre not scoring points, grabbing rebounds, or getting assists that help your team win, then none of it matters.
This is exactly how you need to think about your martial arts schoolโs stats, and why your team needs to see them.
Your Team Needs to See the Scoreboard
Most school owners are afraid to share their numbers.
โ They think their team wonโt understand.
โ They worry itโll put too much pressure on their staff.
โ Theyโre afraid the staff will want โmore moneyโ if they see a big revenue number.
But imagine playing in a basketball game where no one tells you the score.
Youโre just running plays, making shots, and hoping for the best.
Wouldnโt that be ridiculous?
Yet, this is exactly what happens when you donโt share school stats with your team.
If your team doesnโt know:
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How many leads are coming in
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How many trials are converting
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How many students are quitting
How can they help you win?
What Stats Should You Share?
๐ Step 1: Keep It Simple
Share key stats in a way thatโs easy to understand. Hereโs what actually matters:
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Leads
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New Students
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Quit Students
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Gross Revenue
๐ Step 2: Make It Part of Your Team Meetings
Review numbers every week so your team sees where youโre winning and where you need to improve. (We call it "Vitals" instead of โstatsโ because itโs what keeps the school alive.)
๐ Step 3: Tie Their Effort to the Results
NBA players have financial incentives to win and put up stats.
You donโt need to do this with every part-time instructor, but when your team gets a piece of the pie, theyโll care more about growing the pie.
The bigger the school, the bigger their opportunity.
The Bottom Line
Your team isnโt just there to teach good classes. Theyโre part of the bigger mission to grow the school and impact more lives.
If they know the score, theyโll start playing like a team that wants to win.
So, do you share your schoolโs stats with your team? If not, itโs time to start.
As always, 3 min read, no fluff, all strategy.
Your Hype Man,
Matthew Brenner
P.S.
Ready to build a team that actually takes ownership in 2025? Letโs talk.
Iโll show you how you can get 30 new students in 60 days without spending a dime on ads.
๐ Schedule a 10-min call with me here: ๐ https://calendar.app.google/4iebpmfcm547p5Bu6
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