Do you run a martial arts school of any style? Get insights from the top 1% of martial arts biz owners that you can use to get more students, keep more students, and grow your team to create your dream business. 3 days a week, 3 min read, no fluff, all strategy.
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Is there something you can sell that will actually keep students training longer?
Whenever I think about ways to improve my martial arts schools, I like to steal ideas from other industries that are doing things right.
The Drummerâs Dilemma đ„
Imagine for a moment your child BEGS you to play ...
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According to my unofficial but experience-backed research, the average attrition rate for a martial arts school is about 6%.
That means if you have 150 students and you donât enroll any new ones, your school would be down to ZERO in just 4 years.
Yeah, I know, plenty of school owners claim, âM...
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Retention isnât about convincing students to stay when theyâre ready to quit. Itâs about creating an experience so engaging that they never want to leave in the first place.
One of my favorite strategies from Joey Colemanâs Never Lose a Customer Again is the concept of "Celebrate the Success."
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Imagine youâre playing in the NBA, and your contract is up for renewal.
Whatâs the team going to look at?
They donât care how fast you ran, how high you jumped, or how many times you sprinted up and down the court.
They care about your production, not your activity.
You could run yourself in...
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Letâs face it: holidays are a retention nightmare.
Schedules get disrupted. Habits break. Even your most consistent students can fall off, and before you know it, theyâre gone for good.
Not because they want to quit⊠but because life gets in the way, and coming back feels harder with each pass...
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I know, I know it sounds crazy. But if you want to keep your students training longer, great classes alone wonât cut it.
There are tons of talented instructors out there who still struggle to keep their students coming back. Why?
Because keeping students isnât just about what happens on the ma...
Whether you agree with the current culture or not, kids are quitting things more easily (and with less parent friction) than ever before.
So letâs talk about the one thing that makes or breaks retention: upstreaming.
Upstreaming is a concept from the book Upstream by Dan Heath. The idea? Solve pr...
Do you want students who stick around LONGER so youâre not constantly fighting for new enrollments each month?Today, Iâm sharing a simple challenge you can use at your school to lock in retention and build long-term loyalty.The first 30 days of a studentâs journey are the most critical. This is w...
