Black Belt Business Newsletter

3 Min Black Belt Business Newsletter

Do you run a martial arts school of any style? Get insights from the top 1% of martial arts biz owners that you can use to get more students, keep more students, and grow your team to create your dream business. 3 days a week, 3 min read, no fluff, all strategy.

Use This Brain Hack to Get More Leads to Answer Your Texts

If you want more leads to actually respond to your texts…If you want more leads to actually show up to your martial arts school… This newsletter is for you—because today, we’re hacking people’s brains! Alright, maybe that’s a little dramatic. But let’s be real—our brains are already hacked by ...

Feb 17, 2025 loss aversion marketing text templates

Your Instructors Will Leave You If You Make This Mistake...

Want to know one of the biggest reasons martial arts instructors lose motivation and leave? They stop being students. When you stop learning, you stop growing. And when your team sees you stop growing, they start looking elsewhere for inspiration. Fixed vs. Growth Mindset—Why It Matters In ...

Feb 14, 2025

Sell This Item to Boost Student Retention at Your Next Belt Promotion

Is there something you can sell that will actually keep students training longer? Whenever I think about ways to improve my martial arts schools, I like to steal ideas from other industries that are doing things right. The Drummer’s Dilemma 🥁 Imagine for a moment your child BEGS you to play ...

Feb 12, 2025 belt rack equipment retention

We Got Sued For $40,000… Here’s What Happened and How You Can Protect Your School

If you don’t train your team on this, you could end up in court. Here’s a tough story that taught us a hard lesson. Samantha had only been training for a couple of months.“I play competitive soccer—I’ll be fine,” she said confidently as she lined up to try a flying side kick. The instructo...

Feb 07, 2025 incident report legal team building

99% of Martial Arts School Owners Will Never Do This, Even Though It Boosts Retention

According to my unofficial but experience-backed research, the average attrition rate for a martial arts school is about 6%. That means if you have 150 students and you don’t enroll any new ones, your school would be down to ZERO in just 4 years. Yeah, I know, plenty of school owners claim, “M...

Feb 05, 2025 origin story retention

3 Must-Use Strategies For Mass Enrollments

A lot of people know me as the “organic marketing guy.” And while marketing is important, let’s be real, it’s worth almost ZERO if it doesn’t convert into new students. You could have 50 hot leads from your website, Facebook ads, or school talks, but if none of them enroll, the only thing you’...

Feb 03, 2025

How To Run Your Martial Arts School Like The NFL

Do you ever catch your assigning tasks haphazardly to your team, not sure who should do what? This newsletter is here to give you clarity! And we’re going to learn from a MUCH bigger industry, the NFL. When you think about the best teams in the NFL (yes, I’m talking about the Philadelp...

Jan 31, 2025 head instructor nfl program director team building

Are you ignoring this student?

Every martial arts school has A, B, and C students. You probably already know who your A and C students are, but let’s talk about the ones that are slipping through the cracks. The A Students: These are your rockstars. They show up to class consistently, ace their techniques, and are ...

Jan 29, 2025

When is the best time of the year to do “School Talks?”

Let’s talk about timing. When it comes to organic marketing, especially school talks, it’s not just about the how. It’s about the when. I’ve tested doing “school” talks at many different times of the year, but RIGHT NOW we find it is the best time. Why is this time of year so powerful? Depending...

Jan 27, 2025 best time marketing school talks strategic partnerships

Why Your Instructors Keep Leaving

Have you ever heard of Howard Hill?He was a legendary archer in the 1930s, known as the “World’s Greatest Archer.”Not only could he hit a bullseye nearly every time, but he could also split an arrow he'd already shot. That’s how skilled he was. But I bet you could beat Howard in a competition. ...

Jan 24, 2025 goal setting staff development team building

The Overlooked Strategy For Keeping Students Training Longer

Retention isn’t about convincing students to stay when they’re ready to quit. It’s about creating an experience so engaging that they never want to leave in the first place. One of my favorite strategies from Joey Coleman’s Never Lose a Customer Again is the concept of "Celebrate the Success." ...

Jan 22, 2025 retention

What The Tik Tok Ban Means for Martial Arts Schools

Imagine waking up tomorrow to find your social media accounts completely gone. That’s what happened this past weekend. And whether you use Tik Tok or not, this should really concern you. What does this mean for martial arts school owners? It’s a loud, neon sign reminding us: You don’t own you...

Jan 20, 2025 evergreen marketing schooltalks tik tok

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