3 Min Black Belt Business Newsletter
Do you run a martial arts school of any style? Get insights from the top 1% of martial arts biz owners that you can use to get more students, keep more students, and grow your team to create your dream business. 3 days a week, 3 min read, no fluff, all strategy.
The 2 Most Important Times of the Day to Teach Your Team
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Over the last 2 years, Iâve interviewed 50+ of the best martial arts school operators and consultants in the worldâfrom BJJ to TKD, Karate, and beyond.
Iâve also done hundreds of calls with school operators who are stuck. Some canât break past the $10K/month mark, while others are making good ...
Dec 13, 2024
newsletter
prep time
show time
team building
Great classes aren't enough
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I know, I know it sounds crazy. But if you want to keep your students training longer, great classes alone wonât cut it.
There are tons of talented instructors out there who still struggle to keep their students coming back. Why?
Because keeping students isnât just about what happens on the ma...
Dec 12, 2024
retention
special events
The ONE Sentence That Sells Everytime
Want more enrollments? Use this ONE sentence.
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Letâs be real:
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10% of prospects who walk through your doors are going to enroll no matter what.
10% are not going to enroll no matter what.
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The enrollment process exists to sway the middle 80% into investing in your program.
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Some schools use ...
Dec 09, 2024
enrollment
marketing
newsletter
Want to get more high-quality, reliable adult instructors?
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Even if you NEVER plan on leaving the mat, building up your team should always be a priority.
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âŚand not just with teenagers, but with adults who bring maturity and real-world experience to the table.
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Why? Because if tomorrow youâre abducted by a reincarnation of Bruce Lee to join a space ar...
Dec 06, 2024
adult instructors
newsletter
team building
Have You Heard Of Upstreaming?
Whether you agree with the current culture or not, kids are quitting things more easily (and with less parent friction) than ever before.
So letâs talk about the one thing that makes or breaks retention: upstreaming.
Upstreaming is a concept from the book Upstream by Dan Heath. The idea? Solve pr...
Dec 04, 2024
newsletter
retention
Convert More Prospects into Paying Students
[This is the Marketing edition of the 3 Min Black Belt Business Newsletter]
If youâve worked hard to get a lead to SHOW UP at your school, itâs maddening to lose them at the enrollment step with a dreaded âLet me think about it,â only to have them disappear forever.
There are many reasons prospec...
Dec 02, 2024
marketing
How to Transform Staff Meetings into Leadership Development
Everyone complains about meetings. But they donât have to be soul sucking snooze-fests.
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[Team Building Edition of the 3 Min Black Belt Business Newsletter]Â
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Today, Iâm sharing a strategy to make your meetings not just productive but transformationalâfor your staff, your school, and even their...
Nov 29, 2024
meetings
newsletter
teambuilding
The 30-Day Challenge That Will Keep Your Students Hooked
Do you want students who stick around LONGER so youâre not constantly fighting for new enrollments each month?Today, Iâm sharing a simple challenge you can use at your school to lock in retention and build long-term loyalty.The first 30 days of a studentâs journey are the most critical. This is w...
Nov 27, 2024
retention
Can You Be My Beta Tester???
Letâs face itâthis week might not bring in 20 new students, but you can use this time to set yourself up for MASSIVE success in 2025.
So, this Monday Marketing edition of the 3 Min Black Belt Business Newsletter is a little different.
I want to help you PLAN for the year ahead.
Hereâs the deal:Ev...
by Matthew Brenner â
Nov 25, 2024
marketing
organic growth
How Bitcoinâs Rise Can Teach You to Build a Strong Martial Arts Staff
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Unless you live under a wavemaster, you have probably seen that bitcoin is at almost $100,000 EACH!Â
Too bad I sold mine at $66,000 đ
Anyway...
What can Bitcoin teach you about building your martial arts team? A lot more than youâd think.
Let me explain.
Bitcoin isnât backed by gold. It doesnât...
Nov 22, 2024
friday
newsletter
teambuilding
The Perfect Holiday Gift (That Brings in New Students!)
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Itâs Marketing Monday for the 3 Min Black Belt Business Newsletter, so letâs get you some new students asap.Â
The holiday season is here, and we all know itâs a tough time to sell martial arts as a gift. Why? Because martial arts isnât something you can wrap up and place under the tree like a n...
Nov 18, 2024