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3 Min Black Belt Business Newsletter

Do you run a martial arts school of any style? Get insights from the top 1% of martial arts biz owners that you can use to get more students, keep more students, and grow your team to create your dream business. 3 days a week, 3 min read, no fluff, all strategy.
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The 2 Most Important Times of the Day to Teach Your Team
  Over the last 2 years, I’ve interviewed 50+ of the best martial arts school operators and consultants in the world—from BJJ to TKD, Karate, and beyond. I’ve also done hundreds of calls with school operators who are stuck. Some can’t break past the $10K/month mark, while others are making good ...
Dec 13, 2024 newsletter prep time show time team building
Great classes aren't enough
  I know, I know it sounds crazy. But if you want to keep your students training longer, great classes alone won’t cut it. There are tons of talented instructors out there who still struggle to keep their students coming back. Why? Because keeping students isn’t just about what happens on the ma...
Dec 12, 2024 retention special events
The ONE Sentence That Sells Everytime
Want more enrollments? Use this ONE sentence.   Let’s be real:   10% of prospects who walk through your doors are going to enroll no matter what. 10% are not going to enroll no matter what.   The enrollment process exists to sway the middle 80% into investing in your program.   Some schools use ...
Dec 09, 2024 enrollment marketing newsletter
Want to get more high-quality, reliable adult instructors?
  Even if you NEVER plan on leaving the mat, building up your team should always be a priority.   …and not just with teenagers, but with adults who bring maturity and real-world experience to the table.   Why? Because if tomorrow you’re abducted by a reincarnation of Bruce Lee to join a space ar...
Dec 06, 2024 adult instructors newsletter team building
Have You Heard Of Upstreaming?
Whether you agree with the current culture or not, kids are quitting things more easily (and with less parent friction) than ever before. So let’s talk about the one thing that makes or breaks retention: upstreaming. Upstreaming is a concept from the book Upstream by Dan Heath. The idea? Solve pr...
Dec 04, 2024 newsletter retention
Convert More Prospects into Paying Students
[This is the Marketing edition of the 3 Min Black Belt Business Newsletter] If you’ve worked hard to get a lead to SHOW UP at your school, it’s maddening to lose them at the enrollment step with a dreaded “Let me think about it,” only to have them disappear forever. There are many reasons prospec...
Dec 02, 2024 marketing
How to Transform Staff Meetings into Leadership Development
Everyone complains about meetings. But they don’t have to be soul sucking snooze-fests.   [Team Building Edition of the 3 Min Black Belt Business Newsletter]    Today, I’m sharing a strategy to make your meetings not just productive but transformational—for your staff, your school, and even their...
Nov 29, 2024 meetings newsletter teambuilding
The 30-Day Challenge That Will Keep Your Students Hooked
Do you want students who stick around LONGER so you’re not constantly fighting for new enrollments each month?Today, I’m sharing a simple challenge you can use at your school to lock in retention and build long-term loyalty.The first 30 days of a student’s journey are the most critical. This is w...
Nov 27, 2024 retention
Can You Be My Beta Tester???
Let’s face it—this week might not bring in 20 new students, but you can use this time to set yourself up for MASSIVE success in 2025. So, this Monday Marketing edition of the 3 Min Black Belt Business Newsletter is a little different. I want to help you PLAN for the year ahead. Here’s the deal:Ev...
by Matthew Brenner — Nov 25, 2024 marketing organic growth
How Bitcoin’s Rise Can Teach You to Build a Strong Martial Arts Staff
  Unless you live under a wavemaster, you have probably seen that bitcoin is at almost $100,000 EACH!  Too bad I sold mine at $66,000 😭 Anyway... What can Bitcoin teach you about building your martial arts team? A lot more than you’d think. Let me explain. Bitcoin isn’t backed by gold. It doesn’t...
Nov 22, 2024 friday newsletter teambuilding
The Perfect Holiday Gift (That Brings in New Students!)
  It’s Marketing Monday for the 3 Min Black Belt Business Newsletter, so let’s get you some new students asap.  The holiday season is here, and we all know it’s a tough time to sell martial arts as a gift. Why? Because martial arts isn’t something you can wrap up and place under the tree like a n...
Nov 18, 2024
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